LEAGUES & TEAMS
Photo: Saudi’s sovereign wealth fund PIF withdraws funding from LIV Golf for future seasons.
LIV Golf faces potential collapse as Saudi’s PIF withdraws funding, forcing search for new investors (Apr. 30th)
Public Investment Fund to end financial backing after 2026, signaling end of LIV’s current model after billions spent on player contracts and global expansion
League exploring outside capital to survive, while players face uncertain futures with limited, costly, and case-by-case paths back to PGA Tour [WSJ]
NFL partners with Skydance Sports to launch film, TV, and streaming content studio (Apr. 27)
Venture will produce scripted films and series (including Madden biopic and Browns-based Hulu show) to expand beyond core football audience
Builds on NFL Films’ archive and production capabilities, aiming to turn league IP into premium entertainment across theatrical and streaming platforms [LA Times]
KKR invests in MLS NEXT Pro, a developmental league for emerging players and MLS affiliates, forming new platform to scale clubs, stadiums, and fan experience (Apr. 30th)
Investment creates Hometown Soccer Holdings to drive expansion, including new club brands, soccer-specific venues, and local market development
Capital will accelerate player pipeline (250+ MLS call-ups to date) while expanding league footprint beyond MLS affiliates into independent teams and new cities [MLS]
NBA in talks with regulators and prediction market operators on potential partnership framework (Apr. 27th)
League discussing memorandum of understanding with CTFC, signaling formal path toward integrating prediction markets
Parallel talks ongoing with Kalshi and Polymarket around data and licensing deals, with stricter integrity controls expected vs. traditional sports betting [SBJ]
MLS exploring relocation of Vancouver Whitecaps as stadium and ownership challenges intensify (Apr. 27th)
League evaluating sale and potential move, with Las Vegas and Phoenix groups showing interest amid ongoing search for buyers
Economic issues at BC Place (limited revenue, scheduling constraints) cited as core barrier despite strong on-field performance [ESPN]
Adidas to invest ~$117M into Bundesliga as part of expanded partnership and long-term growth push (Apr. 28th)
Funds central marketing initiatives across the league’s 36 clubs, aimed at boosting global competitiveness and long-term development
Deal also extends Adidas’ match ball partnership through 2034, deepening its financial and commercial ties to German football [SBJ]
LAFC offers to sell Grasshopper Club Zurich just two years after acquisition amid fan protests (Apr. 28th)
Open to partial or full sale after acquiring ~90% stake in 2024, citing ongoing financial losses and reliance on external funding
Move follows intense supporter backlash and poor on-field performance, with club near relegation in Swiss top league [The Athletic]
University of Nebraska approves $600M Memorial Stadium renovation to modernize football program (Apr. 24th)
“Big Red Rebuild” will overhaul stadium infrastructure, funded by ~$250M in donations and ~$350M in private bonds
Project reduces capacity to ~65K during construction before settling around 80K, with major upgrades to premium seating and fan experience [Nebraska Public Media]
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STARTUPS & VENTURE CAPITAL
Photo: MLS announces their third Innovation Lab cohort.
MLS unveils third Innovation Lab cohort featuring AI-driven sports tech startups (Apr. 29th)
Five startups selected across performance, fan engagement, and media, including Springbok Analytics, Orreco, and Fit:match, to test solutions in live MLS environments
Program provides real-world deployment at marquee events (All-Star Game, MLS NEXT), accelerating path from pilot to league-wide adoption [MLS]
InStudio Ventures, a sports tech-focused VC firm anchored by pro team stakes, launches $50M fund targeting AI-driven startups (Apr. 28th)
Backed athlete LPs and anchored by minority stakes in teams like the Buffalo Bills, Los Angeles Chargers, and Aston Martin F1; now focusing on early-stage sports tech
Investing ~$3M checks into Series A+ companies across AI, data, and performance, including portfolio company Springbok Analytics [Forbes]
Gamma Waves, a sports-focused investment fund co-founded by former Juventus chairman Andrea Agnelli, launches with €55M committed toward €100M target (Apr. 24th)
Investing across sports IP, clubs, athletes, and growth-stage sports tech that includes data analytics and AI-driven content [Reuters]
World Fencing League, a new pro fencing startup backed by Chiron Sports Group, launches to take niche sport mainstream (Apr. 24th)
Founded by Olympian Miles Chamley-Watson, league introduces team-based format, $100K prize pool, and global distribution across DAZN, CNBC, and beIN Sports
Sponsored by brands like Mercedes-Benz and Nike, alongside new blade-tracking tech to improve watchability and fan engagement [FOS]
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M&A AND INVESTMENTS
Photo: Thrive Eternal, a new investment vehicle of Josh Kushner’s Thrive Capital, buys a minority stake in the SF Giants.
Thrive Capital enters pro sports via San Francisco Giants stake through new vehicle Thrive Eternal (Apr. 27th)
Deal involves sub-10% minority stake (mix of primary and secondary), marking Thrive’s first move into franchise ownership
New permanent capital vehicle Thrive Eternal will target sports teams, venues, and live events as long-duration, non-tech-correlated assets [Axios]
Vox Media explores sale of SB Nation, generating $50M–$100M in annual revenue (Apr. 26th)
SB Nation remains profitable and one of Vox’s most valuable assets, with low costs and strong engagement across team-based communities
Sale comes as Vox evaluates broader asset divestitures, with potential buyers including media, gaming, and sports-focused platforms [Awful Announcing]
L Catterton and Patricof Co. launch $500M CHAMP fund, a JV backed by top athletes, targeting consumer brands (Apr. 23th)
Fund backed by athletes including Kevin Durant, Mike Trout, and Patrick Cantlay, contributing $50M+ alongside PE capital
Strategy centers on leveraging athlete influence to drive brand growth, targeting consumer companies at the intersection of culture, media, and commerce [FT]
BSN SPORTS acquires Sports Endeavors and Lax.com to deepen soccer and lacrosse verticals (Apr. 27th)
Adds Soccer.com, WorldSoccerShop, and Lax.com to expand e-commerce and team sales capabilities across two of the fastest-growing youth sports
Deal brings 800+ employees and preserves brand independence, combining niche expertise with BSN’s national distribution and technology platform [BSN Sports]
HOK acquires Rossetti to expand sports design footprint and Detroit presence (Apr. 28th)
Deal adds Rossetti’s portfolio (USTA, NFL, MLS venues) and 87 employees, strengthening HOK’s global sports architecture capabilities
Acquisition establishes stronger foothold in Detroit while integrating Rossetti into HOK’s Sports, Recreation, and Entertainment practice [SBJ]
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STRATEGIC VENTURES
Photo: SEGG Media partners with Polymarket to power their new prediction markets app Sports.com Predict.
[Prediction Markets] SEGG Media exclusively partners with Polymarket to power Sports.com Predict; Sportradar enters advanced talks with multiple prediction market players (Apr. 28-29th)
SEGG Media partners with Polymarket to power Sports.com Predict, launching ahead of the 2026 FIFA World Cup with a transaction-based revenue model
Sportradar in “intense” discussions with multiple prediction market players, aiming to provide data, trading infrastructure, and customer acquisition tools
Sportradar positioning its full stack (official league data, live odds feeds, and KYC-compliant infrastructure) to serve exchanges like Kalshi and Polymarket, with CEO noting talks are “very mature” and near announcement stage [SEGG Media] [InGame]
Disney decides to keep ESPN in-house, maintaining current streaming & bundling strategy (Apr. 28th)
New CEO Josh D’Amaro decides against spinning off ESPN, keeping it in-house to support Disney’s direct-to-consumer and bundle strategy
Company may still explore minority stake sales while distributing ESPN across cable, streaming bundles, and DTC offerings [Business Insider]
Justin Rose joins McLaren Golf as first ambassador and investor as they gear up for its launch (Apr. 27th)
Rose will debut McLaren Golf clubs on Tour while helping shape product development, marking a dual role as both endorser and equity partner
Partnership builds on McLaren’s broader brand expansion into golf, with official launch timed alongside the F1 Miami Grand Prix [GOLF]