PRESENTS

The 4th Quarter

Your Weekly Source for Breaking Down the Business of Sports & Entertainment

Read by Investors and Executives

Newsletters

Why FIFA Is Over-Commercializing This World Cup

Jun 11, 2026

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8 min read

Why FIFA Is Over-Commercializing This World Cup

CAA and TPG Launch $250M Creator Investment Fund, Raleigh's MLB Expansion Push, Sportradar Partners With Kalshi

Jun 4, 2026

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7 min read

Gucci Racing's F1 Experiment

Stephen Curry Signs With Li-Ning, Nationwide Buys Into MLS Columbus Crew at $900M, Ryan Reynolds & Hugh Jackman Launch SailGP Docuseries on Disney+

The Sportsbook-Prediction Market Arms Race

May 28, 2026

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7 min read

The Sportsbook-Prediction Market Arms Race

Enhanced Games Stock Price Down 45%, Travis Kelce Acquires Minority Stake in Cleveland Guardians, Scott Coker's New $60M MMA League

May 21, 2026

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6 min read

The Business Behind The Blazers Shakeup

MSG Sports To Spin Off Knicks & Rangers, Raiders Reach $9.9B Valuation, Lawmakers Challenge Private Equity In Youth Sports

May 14, 2026

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7 min read

WHOOP vs. Google's Sports Wearables War

NBA to Invest $3B in NBA Europe, Two New Sports VC funds, Kalshi x MSG Multi-Year Partnership

Why The Indian Premier League is the Next NFL

May 7, 2026

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8 min read

Why The Indian Premier League is the Next NFL

Kalshi Hits a $22B Valuation, Pickleball Inc. Raises $225M from Apollo Sports, William Blair Acquires Inner Circle Sports

Deep Dives

Courtside's The 4th Quarter: The Team Owner's Playbook for Content Creators

Dec 18, 2025

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15 min read

Courtside's The 4th Quarter: The Team Owner's Playbook for Content Creators

Sports Teams & New Media Are Converging, Atlanta Hawks' Creator Collective, Buffalo Bills' Hallmark Christmas Movie

The 4th Quarter: How Global Investors are Entering American Sports

Nov 6, 2025

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18 min read

The 4th Quarter: How Global Investors are Entering American Sports

EPL Set the Precedent. Private Equity Opened the Door. Now Global Capital Wants In.

The 4th Quarter: Deep Dive on Social Health & Wellness Consumer Startups

May 16, 2025

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12 min read

The 4th Quarter: Deep Dive on Social Health & Wellness Consumer Startups

Our Thesis on Social Wellness Consumer Startups + A Feature from Othership’s Founder & CEO