PRESENTS

The 4th Quarter

Your Weekly Source for Breaking Down the Business of Sports & Entertainment

Read by Investors and Executives

Newsletters

Why The Indian Premier League is the Next NFL

May 7, 2026

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8 min read

Why The Indian Premier League is the Next NFL

Kalshi Hits a $22B Valuation, Pickleball Inc. Raises $225M from Apollo Sports, William Blair Acquires Inner Circle Sports

How To Save Nike's Collapsing Stock Price

Apr 30, 2026

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8 min read

How To Save Nike's Collapsing Stock Price

In Other News: The 4th Quarter Just Partnered With Yahoo!, L Catterton & Patricof Co Launches $500M Athlete Fund, Thrive Capital Enters Sports

The Creator Golf Economy Is Just Getting Started

Apr 23, 2026

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7 min read

The Creator Golf Economy Is Just Getting Started

Rogers Communications' $18B Sports Portfolio, Churchill Downs' $85M Acquisition, Lewis Hamilton's New Collectibles Venture

The Millionaire’s Guide to Owning a European Football Club

Apr 16, 2026

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7 min read

The Millionaire’s Guide to Owning a European Football Club

TPG Acquires Learfield for $2B, Colorado Rockies Valued at $1.7B, NBA Explores Partnership with Prediction Markets

How OpenAI Is Using Sports Teams For Its Distribution

Apr 9, 2026

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7 min read

How OpenAI Is Using Sports Teams For Its Distribution

Shaq's New Dunking League, 154 Partners Raises $400M for Live Sports & Events Fund, LIV Golf x Novig

Is There Any Innovation Left in Sports Merchandising?

Apr 2, 2026

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19 min read

Is There Any Innovation Left in Sports Merchandising?

San Diego Padres Eyeing $3.5B Sale, WHOOP Hits $10B Valuation, NFL x TMRW Sports Flag Football League

Deep Dives

Courtside's The 4th Quarter: The Team Owner's Playbook for Content Creators

Dec 18, 2025

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15 min read

Courtside's The 4th Quarter: The Team Owner's Playbook for Content Creators

Sports Teams & New Media Are Converging, Atlanta Hawks' Creator Collective, Buffalo Bills' Hallmark Christmas Movie

The 4th Quarter: How Global Investors are Entering American Sports

Nov 6, 2025

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18 min read

The 4th Quarter: How Global Investors are Entering American Sports

EPL Set the Precedent. Private Equity Opened the Door. Now Global Capital Wants In.

The 4th Quarter: Deep Dive on Social Health & Wellness Consumer Startups

May 16, 2025

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12 min read

The 4th Quarter: Deep Dive on Social Health & Wellness Consumer Startups

Our Thesis on Social Wellness Consumer Startups + A Feature from Othership’s Founder & CEO