Newsletter | The 4th Quarter

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Your weekly pulse on the business of sports and entertainment: news, deals, and insights shaping where the industry's headed.

LATEST

Aug 27, 2026

Is American Softball a $1B Roll-up Opportunity?

Why Investors Are Starting to Bet Big on American Softball

Aug 20, 2026

The NASDAQ of Sports: How This Company Went From Three Weeks of Runway to $500M Valuation

Exclusive Interview with Novig CEO Jacob Fortinsky & SVP of Growth Nikhil Panu

Aug 13, 2026

Kushner & Iger's $12.5B Steal of the Century

Lakers Acquired For $12.5B, Brady's CardVault Raises Funding, Serena William's New Venture Fund

Aug 6, 2026

Can Jake Paul's Most Valuable Promotions Rival The UFC?

FIFA's $4B Deal Collapses, Larry Berg Named MLS Commissioner, Novig Launches Prediction Market Nationwide

Jul 30, 2026

What THE TEAM's $3.4B Deal Says About Private Equity in Sports

FIFA's $20B Commercial Arm, Novig x The Mets, Underdog Acquired For $1.3B

Jul 23, 2026

Why Fanatics Should Launch The Disney World For Sports

Mark Cuban Buys MLB Stake, Bezos Explores Liverpool Stake, $1B+ Bids for 2030 World Cup Rights

Jul 16, 2026

The Real Reason Why Tech Elites Are Finally Investing in Sports

Seahawks Acquired for $9.6B, Yankees x Apollo $3B Deal, New 'F1 for Horse Racing' League

Jul 9, 2026

Sports Real Estate is Heading to Your Local University

New $8B Commitments for NBA Las Vegas, Full Swing Sells For $530M, Big 12 x Monster Energy

Jul 2, 2026

Our 100th Newsletter & Our New Show

The 4th Quarter Show Launches, Iger & Kushner's NBA Vegas Push, NBA Europe Bids Top $1B

Jun 25, 2026

Sports Media's Free Streaming Moment

Cleveland Cavaliers Sell Stake At $5.5B Valuation, NHL Expansion Into Texas, Meta & UFC Launch AI Ranking System

Jun 18, 2026

How Sports Teams Should Solve For The 'Invisible Fan' Pt. 2

Gareth Bale Launches $500M Sports Fund, L Catterton To Buy Stake in Hyrox, Novig's Prediction Market Federally Approved

Jun 11, 2026

Why FIFA Is Over-Commercializing This World Cup

CAA and TPG Launch $250M Creator Investment Fund, Raleigh's MLB Expansion Push, Sportradar Partners With Kalshi

Jun 4, 2026

Gucci Racing's F1 Experiment

Stephen Curry Signs With Li-Ning, Nationwide Buys Into MLS Columbus Crew at $900M, Ryan Reynolds & Hugh Jackman Launch SailGP Docuseries on Disney+

May 28, 2026

The Sportsbook-Prediction Market Arms Race

Enhanced Games Stock Price Down 45%, Travis Kelce Acquires Minority Stake in Cleveland Guardians, Scott Coker's New $60M MMA League

May 21, 2026

The Business Behind The Blazers Shakeup

MSG Sports To Spin Off Knicks & Rangers, Raiders Reach $9.9B Valuation, Lawmakers Challenge Private Equity In Youth Sports

May 14, 2026

WHOOP vs. Google's Sports Wearables War

NBA to Invest $3B in NBA Europe, Two New Sports VC funds, Kalshi x MSG Multi-Year Partnership

May 7, 2026

Why The Indian Premier League is the Next NFL

Kalshi Hits a $22B Valuation, Pickleball Inc. Raises $225M from Apollo Sports, William Blair Acquires Inner Circle Sports

Apr 30, 2026

How To Save Nike's Collapsing Stock Price

In Other News: The 4th Quarter Just Partnered With Yahoo!, L Catterton & Patricof Co Launches $500M Athlete Fund, Thrive Capital Enters Sports

Apr 23, 2026

The Creator Golf Economy Is Just Getting Started

Rogers Communications' $18B Sports Portfolio, Churchill Downs' $85M Acquisition, Lewis Hamilton's New Collectibles Venture

Apr 16, 2026

The Millionaire’s Guide to Owning a European Football Club

TPG Acquires Learfield for $2B, Colorado Rockies Valued at $1.7B, NBA Explores Partnership with Prediction Markets

Apr 9, 2026

How OpenAI Is Using Sports Teams For Its Distribution

Shaq's New Dunking League, 154 Partners Raises $400M for Live Sports & Events Fund, LIV Golf x Novig

Apr 2, 2026

Is There Any Innovation Left in Sports Merchandising?

San Diego Padres Eyeing $3.5B Sale, WHOOP Hits $10B Valuation, NFL x TMRW Sports Flag Football League

Mar 26, 2026

How Sports Teams Should Solve For ‘The Invisible Fan’ - Using AI

IPL Cricket Team Sells for Record $1.8B, Pro Padel League's $15M Series A, Pacers Launch A Media Company

Mar 19, 2026

Prediction Markets x League Partnerships: The Inevitable Next Step

Two New $1B+ Women's Sports Funds, WNBA Reaches CBA Agreement, NBA Expansion Vote Between Las Vegas & Seattle

Mar 12, 2026

Courtside's The 4th Quarter: Why Private Equity Money Entered Youth Sports

Polymarket x Palantir, CVC's Global Sports Group Raises $4B+, Magic Johnson Eyes NBA Las Vegas