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How Novig Went From Three Weeks of Runway to $500M Valuation

For The 4th Quarter’s first exclusive interview, we sat down with the minds behind the fastest growing sports prediction market in the U.S.: Novig CEO Jacob Fortinsky and SVP of Growth Nikhil Panu.

They’ve been making headlines this month with two blockbuster moves:

  1. Launched Novig’s prediction market nationwide, where only 21+ can place trades

  2. Closed a landmark multi-year sponsorship deal with the New York Mets, the first MLB team to partner with a prediction market operator

And in just their first week from going live, Novig reached $125M+ in trading volume – more than any other prediction market’s opening week volume.

But it’s never all sunshine and roses. 

Jacob shares an untold story of how from just three weeks of runway left before the company’s impending death, they pulled their bootstraps and eventually raised a $75M Series B at a $500M valuation in less than a year.

Now, The 4th Quarter is a platform where the greatest untold & timely stories of sports business come to the limelight.

This is your inside scoop into Novig’s plan to build the biggest prediction market dedicated to sports trading, and achieving their ultimate goal:  

A trillion dollars in sports trading volume.


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