Privacy Policy

Last updated: April 2026

1. Introduction

The 4th Quarter (“T4Q,” “we,” “our,” or “us”) is a sports and entertainment business media company. We publish a newsletter, produce social and video content, and operate a website. This Privacy Policy explains how T4Q, as the publisher, collects, uses, stores, and protects personal information from our subscribers and website visitors.

This policy applies to data collected and processed by T4Q in our capacity as the publisher. It is separate from and supplemental to the privacy policy of beehiiv, Inc., our email service provider, which governs beehiiv’s own data practices as a platform.

2. Information We Collect

Information You Provide Directly

• Email address (provided at signup)

• Name (if provided)

• Self-reported professional information such as job title, role, and industry segment (collected via our subscriber welcome survey)

Information Collected Automatically

• Email engagement data, including open rates, click-through rates, and link interactions

• Device and browser type used to read our communications

• Approximate geographic location derived from IP address

• Website browsing behavior on T4Q-owned web properties (pages viewed, time on page)

Information Obtained from Third-Party Sources

We may enrich subscriber records using third-party data services (such as Apollo.io) to append professional information, including company name, job title, and industry classification. This enrichment is used solely for internal audience segmentation and is never shared at the individual level.

3. Sharing Your Information

T4Q uses collected information for the following purposes:

• To deliver our newsletter and content to your inbox

• To personalize and improve the content we produce

• To analyze audience engagement and measure editorial performance

• To segment our audience by professional demographics (e.g., industry, seniority level) for internal editorial and business planning

• To produce aggregated, anonymized audience demographic reports for current and prospective advertising and sponsorship partners

• To communicate service updates, changes to this policy, or other administrative matters

4. Data Sharing and Disclosure

We do not sell, rent, license, or share individual subscriber data with any third party, including advertisers, sponsors, or brand partners.

When working with advertising or sponsorship partners, T4Q shares only aggregated, anonymized audience demographic information (e.g., “40% of our subscribers are C-suite executives in the sports industry”). No individual names, email addresses, or personally identifiable information is disclosed.

Service Providers

We engage the following categories of service providers who process data on our behalf and under our instruction:

• Email service provider (beehiiv, Inc.) — for newsletter delivery, subscriber management, and engagement analytics

• CRM and data enrichment tools (e.g., Apollo.io) — for appending professional demographic data to subscriber records

• Analytics services — for measuring website and content performance

• Content distribution partners — for syndicating T4Q content to third-party platforms under licensing agreements

We may also disclose information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of T4Q, our subscribers, or others.

5. Cookies

Our newsletter emails may contain tracking pixels and tracked links that allow us to measure open rates and click-through behavior. Our website may use cookies and similar technologies to analyze traffic and improve user experience. You can manage cookie preferences through your browser settings.

6. Data Retention

We retain subscriber information for as long as you remain subscribed to our communications. If you unsubscribe, we will delete or anonymize your personal information within a commercially reasonable timeframe, unless we are required to retain it for legal or regulatory purposes.

7. Data Security

We implement commercially reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, or misuse. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal information:

• Unsubscribe: You can opt out of our newsletter at any time by clicking the “unsubscribe” link at the bottom of any email.

• Access: You may request a copy of the personal information we hold about you.

• Correction: You may request that we correct inaccurate or incomplete information.

• Deletion: You may request that we delete your personal information, subject to legal retention requirements.

• Objection / Restriction: Where applicable, you may object to or request restriction of certain processing activities.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days or as required by applicable law.

9. International Data Transfers

T4Q is based in the United States. If you are accessing our content from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By subscribing to T4Q, you consent to this transfer.

10. Legal Basis for Processing (EEA/UK Subscribers)

If you are located in the European Economic Area or the United Kingdom, our legal bases for processing your personal information are:

• Consent — when you voluntarily subscribe to our newsletter and provide your information

• Legitimate Interest — for audience analytics, content improvement, and producing aggregated demographic reports, where such interests are not overridden by your rights

• Legal Obligation — where we are required to retain or disclose data under applicable law

11. Children’s Privacy