Logo
Home
Newsletter
Deep Dives
SIGN UP
Logo

Archive

Dive into a collection of past posts and rediscover timeless content.

Website

+1

Gucci Racing's F1 Experiment

Jun 4, 2026

•

7 min read

Gucci Racing's F1 Experiment

Stephen Curry Signs With Li-Ning, Nationwide Buys Into MLS Columbus Crew at $900M, Ryan Reynolds & Hugh Jackman Launch SailGP Docuseries on Disney+

Sid Balaga
Suraj Peramanu
Sid Balaga, +1

Website

+1

The Sportsbook-Prediction Market Arms Race

May 28, 2026

•

7 min read

The Sportsbook-Prediction Market Arms Race

Enhanced Games Stock Price Down 45%, Travis Kelce Acquires Minority Stake in Cleveland Guardians, Scott Coker's New $60M MMA League

Suraj Peramanu
Suraj Peramanu

Website

+1

The Business Behind The Blazers Shakeup

May 21, 2026

•

6 min read

The Business Behind The Blazers Shakeup

MSG Sports To Spin Off Knicks & Rangers, Raiders Reach $9.9B Valuation, Lawmakers Challenge Private Equity In Youth Sports

Sid Balaga
Suraj Peramanu
Sid Balaga, +1

Website

+1

WHOOP vs. Google's Sports Wearables War

May 14, 2026

•

7 min read

WHOOP vs. Google's Sports Wearables War

NBA to Invest $3B in NBA Europe, Two New Sports VC funds, Kalshi x MSG Multi-Year Partnership

Suraj Peramanu
Suraj Peramanu

Website

+1

Why The Indian Premier League is the Next NFL

May 7, 2026

•

8 min read

Why The Indian Premier League is the Next NFL

Kalshi Hits a $22B Valuation, Pickleball Inc. Raises $225M from Apollo Sports, William Blair Acquires Inner Circle Sports

Suraj Peramanu
Suraj Peramanu

Website

+1

How To Save Nike's Collapsing Stock Price

Apr 30, 2026

•

8 min read

How To Save Nike's Collapsing Stock Price

In Other News: The 4th Quarter Just Partnered With Yahoo!, L Catterton & Patricof Co Launches $500M Athlete Fund, Thrive Capital Enters Sports

Suraj Peramanu
Suraj Peramanu

Newsletter

The Creator Golf Economy Is Just Getting Started

Apr 23, 2026

•

7 min read

The Creator Golf Economy Is Just Getting Started

Rogers Communications' $18B Sports Portfolio, Churchill Downs' $85M Acquisition, Lewis Hamilton's New Collectibles Venture

Sid Balaga
Suraj Peramanu
Sid Balaga, +1

Newsletter

The Millionaire’s Guide to Owning a European Football Club

Apr 16, 2026

•

7 min read

The Millionaire’s Guide to Owning a European Football Club

TPG Acquires Learfield for $2B, Colorado Rockies Valued at $1.7B, NBA Explores Partnership with Prediction Markets

Sid Balaga
Suraj Peramanu
Sid Balaga, +1

Newsletter

How OpenAI Is Using Sports Teams For Its Distribution

Apr 9, 2026

•

7 min read

How OpenAI Is Using Sports Teams For Its Distribution

Shaq's New Dunking League, 154 Partners Raises $400M for Live Sports & Events Fund, LIV Golf x Novig

Sid Balaga
Suraj Peramanu
Sid Balaga, +1

Newsletter

Is There Any Innovation Left in Sports Merchandising?

Apr 2, 2026

•

19 min read

Is There Any Innovation Left in Sports Merchandising?

San Diego Padres Eyeing $3.5B Sale, WHOOP Hits $10B Valuation, NFL x TMRW Sports Flag Football League

Sid Balaga
Suraj Peramanu
Sid Balaga, +1
Load more

The 4th Quarter

Your Weekly Source for Breaking Down the Business of Sports & Entertainment

© 2026 The 4th Quarter.
beehiivPowered by beehiiv