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Oliver Buchannon
Suraj Peramanu

Co-founder @ The 4th Quarter | Former Investment Banker

What THE TEAM's $3.4B Deal Says About Private Equity in Sports

Jul 30, 2026

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12 min read

What THE TEAM's $3.4B Deal Says About Private Equity in Sports

FIFA's $20B Commercial Arm, Novig x The Mets, Underdog Acquired For $1.3B

Why Fanatics Should Launch The Disney World For Sports

Jul 23, 2026

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11 min read

Why Fanatics Should Launch The Disney World For Sports

Mark Cuban Buys MLB Stake, Bezos Explores Liverpool Stake, $1B+ Bids for 2030 World Cup Rights

The Real Reason Why Tech Elites Are Finally Investing in Sports

Jul 16, 2026

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9 min read

The Real Reason Why Tech Elites Are Finally Investing in Sports

Seahawks Acquired for $9.6B, Yankees x Apollo $3B Deal, New 'F1 for Horse Racing' League

Sports Real Estate is Heading to Your Local University

Jul 9, 2026

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11 min read

Sports Real Estate is Heading to Your Local University

New $8B Commitments for NBA Las Vegas, Full Swing Sells For $530M, Big 12 x Monster Energy

Our 100th Newsletter & Our New Show

Jul 2, 2026

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8 min read

Our 100th Newsletter & Our New Show

The 4th Quarter Show Launches, Iger & Kushner's NBA Vegas Push, NBA Europe Bids Top $1B

Sports Media's Free Streaming Moment

Jun 25, 2026

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13 min read

Sports Media's Free Streaming Moment

Cleveland Cavaliers Sell Stake At $5.5B Valuation, NHL Expansion Into Texas, Meta & UFC Launch AI Ranking System

How Sports Teams Should Solve For The 'Invisible Fan' Pt. 2

Jun 18, 2026

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8 min read

How Sports Teams Should Solve For The 'Invisible Fan' Pt. 2

Gareth Bale Launches $500M Sports Fund, L Catterton To Buy Stake in Hyrox, Novig's Prediction Market Federally Approved

Why FIFA Is Over-Commercializing This World Cup

Jun 11, 2026

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8 min read

Why FIFA Is Over-Commercializing This World Cup

CAA and TPG Launch $250M Creator Investment Fund, Raleigh's MLB Expansion Push, Sportradar Partners With Kalshi

Gucci Racing's F1 Experiment

Jun 4, 2026

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7 min read

Gucci Racing's F1 Experiment

Stephen Curry Signs With Li-Ning, Nationwide Buys Into MLS Columbus Crew at $900M, Ryan Reynolds & Hugh Jackman Launch SailGP Docuseries on Disney+

The Sportsbook-Prediction Market Arms Race

May 28, 2026

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7 min read

The Sportsbook-Prediction Market Arms Race

Enhanced Games Stock Price Down 45%, Travis Kelce Acquires Minority Stake in Cleveland Guardians, Scott Coker's New $60M MMA League

The Business Behind The Blazers Shakeup

May 21, 2026

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6 min read

The Business Behind The Blazers Shakeup

MSG Sports To Spin Off Knicks & Rangers, Raiders Reach $9.9B Valuation, Lawmakers Challenge Private Equity In Youth Sports

WHOOP vs. Google's Sports Wearables War

May 14, 2026

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7 min read

WHOOP vs. Google's Sports Wearables War

NBA to Invest $3B in NBA Europe, Two New Sports VC funds, Kalshi x MSG Multi-Year Partnership

Why The Indian Premier League is the Next NFL

May 7, 2026

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8 min read

Why The Indian Premier League is the Next NFL

Kalshi Hits a $22B Valuation, Pickleball Inc. Raises $225M from Apollo Sports, William Blair Acquires Inner Circle Sports

How To Save Nike's Collapsing Stock Price

Apr 30, 2026

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8 min read

How To Save Nike's Collapsing Stock Price

In Other News: The 4th Quarter Just Partnered With Yahoo!, L Catterton & Patricof Co Launches $500M Athlete Fund, Thrive Capital Enters Sports

The Creator Golf Economy Is Just Getting Started

Apr 23, 2026

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7 min read

The Creator Golf Economy Is Just Getting Started

Rogers Communications' $18B Sports Portfolio, Churchill Downs' $85M Acquisition, Lewis Hamilton's New Collectibles Venture

The Millionaire’s Guide to Owning a European Football Club

Apr 16, 2026

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7 min read

The Millionaire’s Guide to Owning a European Football Club

TPG Acquires Learfield for $2B, Colorado Rockies Valued at $1.7B, NBA Explores Partnership with Prediction Markets

How OpenAI Is Using Sports Teams For Its Distribution

Apr 9, 2026

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7 min read

How OpenAI Is Using Sports Teams For Its Distribution

Shaq's New Dunking League, 154 Partners Raises $400M for Live Sports & Events Fund, LIV Golf x Novig

Is There Any Innovation Left in Sports Merchandising?

Apr 2, 2026

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19 min read

Is There Any Innovation Left in Sports Merchandising?

San Diego Padres Eyeing $3.5B Sale, WHOOP Hits $10B Valuation, NFL x TMRW Sports Flag Football League

How Sports Teams Should Solve For ‘The Invisible Fan’ - Using AI

Mar 26, 2026

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18 min read

How Sports Teams Should Solve For ‘The Invisible Fan’ - Using AI

IPL Cricket Team Sells for Record $1.8B, Pro Padel League's $15M Series A, Pacers Launch A Media Company

Prediction Markets x League Partnerships: The Inevitable Next Step

Mar 19, 2026

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17 min read

Prediction Markets x League Partnerships: The Inevitable Next Step

Two New $1B+ Women's Sports Funds, WNBA Reaches CBA Agreement, NBA Expansion Vote Between Las Vegas & Seattle

Courtside's The 4th Quarter: Why Private Equity Money Entered Youth Sports

Mar 12, 2026

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18 min read

Courtside's The 4th Quarter: Why Private Equity Money Entered Youth Sports

Polymarket x Palantir, CVC's Global Sports Group Raises $4B+, Magic Johnson Eyes NBA Las Vegas

Courtside's The 4th Quarter: The NBA & NHL’s First Publicly Traded Sports Teams

Mar 5, 2026

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17 min read

Courtside's The 4th Quarter: The NBA & NHL’s First Publicly Traded Sports Teams

Euroleague Targets ~$3B Raise, Paramount Advances With $111B Bid For Warner Bros, Betr x Polymarket

Courtside's The 4th Quarter: The AI Stack We’d Use If We Owned A Sports Team

Feb 26, 2026

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14 min read

Courtside's The 4th Quarter: The AI Stack We’d Use If We Owned A Sports Team

PGA Tour Hits ~$13B Valuation, Indian Golf Premier League Raises $100M, Jump Launches Agentic AI Suite

Courtside's The 4th Quarter: State of The Union on The Collectibles Industry

Feb 19, 2026

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16 min read

Courtside's The 4th Quarter: State of The Union on The Collectibles Industry

MSG Sports to Spin off Knicks & Rangers, Novig Hits $500M Valuation, Netflix to Debut its First-Ever Live MMA Event

Courtside's The 4th Quarter: The Real Reason Why KKR Bought Arctos

Feb 12, 2026

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16 min read

Courtside's The 4th Quarter: The Real Reason Why KKR Bought Arctos

Alpine F1 Explores $2.5B Sale, Apollo Sports Capital to Invest $6B, Somnee Wins NFLPA Pitch Day

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