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Three Business Takeaways From This Year’s US Open

Sep 10, 2026

Three Business Takeaways From This Year’s US Open

Startup Pitches, New CEO, and "Premiumification"

Who Is The Greatest Sports Team Owner Of All Time?

Sep 3, 2026

Who Is The Greatest Sports Team Owner Of All Time?

New Angel's Owner Stan Kroenke Makes a Strong Case

Is American Softball a $1B Roll-up Opportunity?

Aug 27, 2026

Is American Softball a $1B Roll-up Opportunity?

Why Investors Are Starting to Bet Big on American Softball

The NASDAQ of Sports: How This Company Went From Three Weeks of Runway to $500M Valuation

Aug 20, 2026

The NASDAQ of Sports: How This Company Went From Three Weeks of Runway to $500M Valuation

Exclusive Interview with Novig CEO Jacob Fortinsky & SVP of Growth Nikhil Panu

Kushner & Iger's $12.5B Steal of the Century

Aug 13, 2026

Kushner & Iger's $12.5B Steal of the Century

Lakers Acquired For $12.5B, Brady's CardVault Raises Funding, Serena William's New Venture Fund

Can Jake Paul's Most Valuable Promotions Rival The UFC?

Aug 6, 2026

Can Jake Paul's Most Valuable Promotions Rival The UFC?

FIFA's $4B Deal Collapses, Larry Berg Named MLS Commissioner, Novig Launches Prediction Market Nationwide

What THE TEAM's $3.4B Deal Says About Private Equity in Sports

Jul 30, 2026

What THE TEAM's $3.4B Deal Says About Private Equity in Sports

FIFA's $20B Commercial Arm, Novig x The Mets, Underdog Acquired For $1.3B

Why Fanatics Should Launch The Disney World For Sports

Jul 23, 2026

Why Fanatics Should Launch The Disney World For Sports

Mark Cuban Buys MLB Stake, Bezos Explores Liverpool Stake, $1B+ Bids for 2030 World Cup Rights

The Real Reason Why Tech Elites Are Finally Investing in Sports

Jul 16, 2026

The Real Reason Why Tech Elites Are Finally Investing in Sports

Seahawks Acquired for $9.6B, Yankees x Apollo $3B Deal, New 'F1 for Horse Racing' League

Sports Real Estate is Heading to Your Local University

Jul 9, 2026

Sports Real Estate is Heading to Your Local University

New $8B Commitments for NBA Las Vegas, Full Swing Sells For $530M, Big 12 x Monster Energy

Our 100th Newsletter & Our New Show

Jul 2, 2026

Our 100th Newsletter & Our New Show

The 4th Quarter Show Launches, Iger & Kushner's NBA Vegas Push, NBA Europe Bids Top $1B

Sports Media's Free Streaming Moment

Jun 25, 2026

Sports Media's Free Streaming Moment

Cleveland Cavaliers Sell Stake At $5.5B Valuation, NHL Expansion Into Texas, Meta & UFC Launch AI Ranking System

How Sports Teams Should Solve For The 'Invisible Fan' Pt. 2

Jun 18, 2026

How Sports Teams Should Solve For The 'Invisible Fan' Pt. 2

Gareth Bale Launches $500M Sports Fund, L Catterton To Buy Stake in Hyrox, Novig's Prediction Market Federally Approved

Why FIFA Is Over-Commercializing This World Cup

Jun 11, 2026

Why FIFA Is Over-Commercializing This World Cup

CAA and TPG Launch $250M Creator Investment Fund, Raleigh's MLB Expansion Push, Sportradar Partners With Kalshi

Gucci Racing's F1 Experiment

Jun 4, 2026

Gucci Racing's F1 Experiment

Stephen Curry Signs With Li-Ning, Nationwide Buys Into MLS Columbus Crew at $900M, Ryan Reynolds & Hugh Jackman Launch SailGP Docuseries on Disney+

The Sportsbook-Prediction Market Arms Race

May 28, 2026

The Sportsbook-Prediction Market Arms Race

Enhanced Games Stock Price Down 45%, Travis Kelce Acquires Minority Stake in Cleveland Guardians, Scott Coker's New $60M MMA League

The Business Behind The Blazers Shakeup

May 21, 2026

The Business Behind The Blazers Shakeup

MSG Sports To Spin Off Knicks & Rangers, Raiders Reach $9.9B Valuation, Lawmakers Challenge Private Equity In Youth Sports

WHOOP vs. Google's Sports Wearables War

May 14, 2026

WHOOP vs. Google's Sports Wearables War

NBA to Invest $3B in NBA Europe, Two New Sports VC funds, Kalshi x MSG Multi-Year Partnership

Why The Indian Premier League is the Next NFL

May 7, 2026

Why The Indian Premier League is the Next NFL

Kalshi Hits a $22B Valuation, Pickleball Inc. Raises $225M from Apollo Sports, William Blair Acquires Inner Circle Sports

How To Save Nike's Collapsing Stock Price

Apr 30, 2026

How To Save Nike's Collapsing Stock Price

In Other News: The 4th Quarter Just Partnered With Yahoo!, L Catterton & Patricof Co Launches $500M Athlete Fund, Thrive Capital Enters Sports

The 4th Quarter

Your Weekly Source for Breaking Down the Business of Sports & Entertainment

© 2026 The 4th Quarter.
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