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Why FIFA Is Over-Commercializing This World Cup

Jun 11, 2026

Why FIFA Is Over-Commercializing This World Cup

CAA and TPG Launch $250M Creator Investment Fund, Raleigh's MLB Expansion Push, Sportradar Partners With Kalshi

Gucci Racing's F1 Experiment

Jun 4, 2026

Gucci Racing's F1 Experiment

Stephen Curry Signs With Li-Ning, Nationwide Buys Into MLS Columbus Crew at $900M, Ryan Reynolds & Hugh Jackman Launch SailGP Docuseries on Disney+

The Sportsbook-Prediction Market Arms Race

May 28, 2026

The Sportsbook-Prediction Market Arms Race

Enhanced Games Stock Price Down 45%, Travis Kelce Acquires Minority Stake in Cleveland Guardians, Scott Coker's New $60M MMA League

The Business Behind The Blazers Shakeup

May 21, 2026

The Business Behind The Blazers Shakeup

MSG Sports To Spin Off Knicks & Rangers, Raiders Reach $9.9B Valuation, Lawmakers Challenge Private Equity In Youth Sports

WHOOP vs. Google's Sports Wearables War

May 14, 2026

WHOOP vs. Google's Sports Wearables War

NBA to Invest $3B in NBA Europe, Two New Sports VC funds, Kalshi x MSG Multi-Year Partnership

Why The Indian Premier League is the Next NFL

May 7, 2026

Why The Indian Premier League is the Next NFL

Kalshi Hits a $22B Valuation, Pickleball Inc. Raises $225M from Apollo Sports, William Blair Acquires Inner Circle Sports

How To Save Nike's Collapsing Stock Price

Apr 30, 2026

How To Save Nike's Collapsing Stock Price

In Other News: The 4th Quarter Just Partnered With Yahoo!, L Catterton & Patricof Co Launches $500M Athlete Fund, Thrive Capital Enters Sports

The 4th Quarter

Your Weekly Source for Breaking Down the Business of Sports & Entertainment

© 2026 The 4th Quarter.
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